About Parker Rose Custom Homes
Founded in 2019 by President Clark Ware, Parker Rose Custom Homes has built well over 100 custom homes across the Appalachian Highlands region covering Virginia and West Virginia. Clark and his management team bring decades of combined home-building experience, supported by a trusted network of specialized partners in advanced residential construction. Through Parker Rose’s 360 SmartBuild process, that experience comes together with hands-on builder involvement, client collaboration, craftsmanship and value engineering to create homes designed around the property, the people who will live there and the years ahead.
Personal Enough to Listen. Experienced Enough to Build It.
Parker Rose takes a hands-on approach from the earliest planning conversations through construction. The goal is not to force every client into the same plan or process. It is to understand what matters to you and make better decisions around it.
That includes how the home sits on the property, how rooms connect, where views and natural light matter, where your budget delivers the greatest value and how the home may need to serve you years from now.
Fewer, More Personal Projects
Parker Rose intentionally operates as a custom builder, allowing greater attention to the individual home and client.
Build on Your Property
Your land, views, terrain, orientation and surroundings become part of the design conversation.
Think Beyond Move-In Day
Comfort, durability, flexibility and future needs are considered alongside appearance and square footage.
See the Philosophy Behind the Build.
Custom building works best when the builder understands not only what you want to build, but why. This short video explains the thinking behind Parker Rose and the relationship we want clients to have with their builder.
Custom Means the Home Should Fit the Client.
There is no single Parker Rose house. The common thread is thoughtful planning around how the home should function, feel and serve the people living there.
Build New on Your Own Lot.
From plan selection and site considerations through construction, Parker Rose builds homes around the land and the client's priorities.
Transform the Home You Already Love.
Whole-home renovations, major additions and substantial remodeling can solve changing needs without requiring you to leave a property you already value.
Plan for More Than Today.
Main-level living, adaptable spaces, technology, accessibility and long-term comfort can be incorporated before they become expensive future modifications.
A Forever Home Is About More Than Staying Put.
It is a home that continues to make sense as life changes. That can mean simplifying for retirement, working remotely, accommodating family, creating accessible spaces or simply building once and building thoughtfully.
Good Homes Come From Better Decisions.
Parker Rose's 360 SmartBuild approach connects design, building science, home experience, value engineering, operations, communication and future-proof planning into one coordinated process.
The Objective Is Not More Complexity. It Is Fewer Surprises.
Decisions about orientation, layout, mechanical systems, materials and future needs become much easier when they are considered before construction forces the decision.
360 SmartBuild is Parker Rose's framework for doing that thinking earlier and connecting the pieces.
See the Seven-Part Process →Southern Virginia Is Part of the Design.
Mountain views, lake properties, wooded acreage, rural sites and established neighborhoods all create different opportunities and constraints. Parker Rose approaches the home and property together.
Primary Service Area
Start With a Conversation About How You Want to Live.
You do not need a finished plan or every decision made. Tell Parker Rose where you are starting, what matters most and what you want the finished home to make possible.