(courtesy: Parker Rose Custom Homes design plans partner Architectural Designs)


The word custom appears everywhere in new-home marketing. National builders use it. Regional production builders use it. Even builders offering a handful of floor plans, preset finish packages and limited structural options may describe their homes as custom.

The word custom appears everywhere in new-home marketing. National builders use it. Regional production builders use it. Even builders offering a handful of floor plans, preset finish packages and limited structural options may describe their homes as custom.

Every part of Southern Virginia has its own home-design personality. From Roanoke and Lynchburg to Smith Mountain Lake, Rocky Mount, Bedford, Martinsville, Danville, Radford, and Blacksburg, here’s how each region shapes the way people build.

For many people considering a custom home, the better move may not be jumping into the most crowded growth markets. It may be finding a region close enough to the energy, lifestyle, and migration trends — but far enough away to preserve land, breathing room, privacy, and value.
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